As of today, every creator you scan will automatically include top articles from across the web, giving your team a more complete, contextual view of a creator’s reputation and public perception — before a single campaign goes live.

Why We Built It

Working with creators is no longer just about social performance metrics or aesthetic alignment. In today’s landscape, brands need to assess how a creator shows up across platforms — and beyond them. What they post publicly is only one part of the picture. The other? How the world talks about them.

That’s where Web Search comes in.

What Web Search Does

At its core, Web Search pulls in recent, relevant articles about a creator from across the internet and brings them into the VwD platform — automatically, in real time. But it doesn’t stop there.

Here’s what’s new:

🌐 “Web” as a Data Source

Each newly scanned creator now includes web as a first-class data source — right alongside Instagram, TikTok, YouTube, and others. This means you’re not just seeing what a creator posts — you’re seeing what the world says about them.

🔎 “Related Content” Button

Within each creator profile, you’ll now see a “Related Content” button. Click it to view a curated stream of online coverage — article previews, publication sources, timestamps, and direct links. Whether it’s a press interview, a brand controversy, or a viral moment, it’s all surfaced in one click.

🚩 Article-Level Flagging

Every article is scanned through the same lens as a creator’s social content. If it contains themes like hate, violence, cyberbullying, or non-compliant language, you’ll see those tags front and center — giving you fast, actionable insight into potential risk.

These flags are powered by the same alignment and compliance models that already power the rest of the platform.

Why It Matters

This feature changes the game for how teams vet talent, assess brand fit, and proactively manage risk.

• Catch red flags early — before social posts even go under review.
• Understand public sentiment — get context beyond what a creator chooses to share.
• Strengthen brand safety processes — with greater visibility into reputational risk.
• Act faster and more confidently — with one unified view across social and web presence.

In short, Web Search brings you closer to the truth of a creator’s brand — not just the one they curate.

A Note on Scope

Web Search is enabled by default on all new creator scans moving forward. Historical creator scans will remain unchanged — but you can always re-scan a profile to activate web coverage.

We’ll be continuing to expand the types of content and metadata available in this view, and we’re already exploring deeper integrations with sentiment scoring, campaign relevance, and alerting.

Try It Today

Web Search is live now — no extra clicks, toggles, or setup required. Just scan a creator and let the insights roll in.

Want to see it in action or learn how to get the most from it?
👉 Talk to us — we’d love to walk you through it.

As always, we’re eager to hear how this helps your team work smarter. Drop us a note or reach out to your account lead to share feedback.

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