The creator economy isn’t slowing down — and neither are the risks. While traditional brand safety focused on ad placement, today’s challenges are personal, behavioral, and real-time. The stakes are higher, the backlash is faster, and the old tools simply don’t cut it.
That’s why we created our new white paper:
👉 Download “Beyond the Hashtag”
It’s a comprehensive look at how modern brands are adapting to creator-driven marketing — not just reacting to risk, but anticipating it.
Inside the white paper:
✔ The new rules of influence — and why legacy vetting methods fall short
✔ A deep dive into the nine core risk categories every brand must monitor
✔ Real-world breakdowns of risk across TikTok, YouTube, Instagram, X, Threads, and more
✔ How platform culture and context shape what’s “safe”
✔ What global regulators (like the FTC and EU DSA) are expecting in 2025
✔ Why brand safety is now a marketing issue — not just legal’s problem
✔ How VwD’s AI-powered tools bring real-time, explainable visibility to creator behavior
✔ And how smart brands are turning risk management into a strategic advantage
This white paper is for:
- Marketers leading influencer programs
- Legal and compliance teams navigating disclosure and policy
- Social, brand, and comms leads under pressure to move fast and stay safe
- Anyone building trust at scale in the creator economy
Because influence is powerful — and in 2025, managing it wisely is everything.
