There were no slurs.
No outbursts.
No scandals.
The campaign still blew up in your face.

Why?

Because your influencer “forgot” to mention that they’re also working with your competitor.
And last week, they promoted a product your legal team explicitly told them to avoid.

All untagged.
All undeclared.
All non-compliant.

⚠️ Disclosure Isn’t Optional. It’s the Law.

Let’s be super clear:
If a creator is promoting something — whether they’re paid in cash, product, or perks — they’re legally required to disclose it.

But many don’t.
Some are lazy.
Some are sloppy.
And some know exactly what they’re doing.

Either way?
You’re still liable.

🧨 And It’s Not Just the FTC You Have to Worry About

Consumers are savvier than ever.
They can smell a hidden ad from three scrolls away.
And when they spot one?

They post receipts.
They tag your brand.
They start threads, TikToks, think pieces.

You don’t just lose compliance points.
You lose trust.

🔎 Undisclosed Affiliations Are the Fastest Way to Break a Campaign

Even if your influencer discloses your brand, are they:

• Promoting competitors behind your back?
• Mentioning banned substances, products, or ideologies?
• Hiding past or current brand deals in the same category?
• Quietly receiving perks from other sponsors during your campaign?

If you’re not checking… they probably are.

👀 VwD Surfaces Hidden Risk — Even When It’s “Not Technically Posted”

We scan across a creator’s presence to flag:

• Missing or improper disclosures
• Brand conflicts (both current and historical)
• Patterned content that suggests undeclared deals
• Campaign content that breaks category rules

Because bad actors don’t always post recklessly.
Some just leave things out.

And that silence? It’s still a liability.

✅ Don’t Let a Missing Hashtag Derail Your Whole Strategy

Your team did the work.
Your creator didn’t follow through.
And now the campaign is a legal and reputational mess.

👉 Request a demo and see how VwD helps brands flag undeclared affiliations before they turn into full-blown crises.

#InfluencerMarketing#BrandSafety#FTCCompliance
#CreatorVetting#DisclosureRules#MarketingRisk
#UndisclosedSponsorship#PRDisaster#DigitalTrust