They passed the vibe check, the aesthetic check, and the safety check. They were a little edgy, sure. But clean. Controlled. Strategic.Until someone found the alt.A second account. Different tone. Different politics. Different personality. Same creator. Very different risk.
The campaign went live. The posts looked clean. No slurs. No politics. No controversy. Just smiles, sunsets, and sponsored hashtags. Your team breathed a sigh of relief. But then… silence.
The copy is done. The assets are approved. The creators are lined up. The launch is hours away. But here’s what no one on your team wants to say out loud: “Are we sure our influencer isn’t hiding something?”
You’ve launched the campaign. The creators are live. The posts are rolling in. Everything looks fine. Until it isn’t.
Verification ≠ safety. If your brand is treating that little checkmark as a green light — you’re dangerously exposed.
We’re proud to be featured in Net Influencer for the work we’re doing to make creator partnerships safer, smarter, and scalable for brands that actually care about brand safety.
It took one post. Just one tweet, buried in the middle of a trending campaign, from a creator with a sparkling resume and a verified account.
You’ve just signed a promising creator. Their engagement is solid. Their content looks clean. The vibes are on point. But here’s the terrifying truth: you may have just handed your brand over to a PR time bomb.
The creator economy isn’t slowing down — and neither are the risks. While traditional brand safety focused on ad placement, today’s challenges are personal, behavioral, and real-time. The stakes are higher, the backlash is faster, and the old tools simply don’t cut it.
In today’s culture-driven, always-online world, a single misstep can take your brand from beloved to blacklisted — overnight. And in 2025, the #1 mistake brands keep making isn’t about bad products or poor service.
Brand safety sounds clinical. Like a line item. A checklist. A filter you apply before launch.
You’d think telling someone they just scored a free trip to Tulum or a six-figure collab would be the most dramatic part of influencer marketing. It’s not.
